Recommended Books

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• Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Kerry Smith and Dan Hanover
• The Experience Economy by Joseph Pine and James H. Gilmore
• Designing Experiences by J. Robert Rossman and Matthew D. Duerden 
• The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
• Contagious: Why Things Catch On by Jonah Berger
• Hooked: How to Build Habit-Forming Products by Nir Eyal
• Brand Experiences: Building Connections in a Digitally Cluttered World by Steve Randazzo 
• Tribes: We Need You to Lead Us by Seth Godin
• When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
• Originals: How Non-Conformists Move the World by Adam Grant
• GRIT by Angela Duckworth