Welcome to Brand Experience Collective. In response to COVID-19 and its impact on the events industry, MC² has created a collective of experiential marketers and event professionals to discuss today's challenges and tomorrow's opportunities. The purpose of this collective is to foster an open dialogue among agency and brand-side peers. From discussing the latest topics to sharing best-in-class resources, we believe a community mindset can help shape our industry's future. To join the collective, visit our private LinkedIn group.